Half Past

Which would you wear?

1 of 3. No wrong answers — nothing has gone live yet.

One woman, UK 20 to 22, standing at a low wooden railing at the edge of an overgrown garden, one hand on the rail, looking away from camera. Blush broderie halter midi, flat gold sandals. Dappled sun through an olive tree.
Small, well-made things for the part of the day you made an occasion.
Five or six friends around two pushed-together café tables. Cups, crumbs, phones face down, coats on chair backs. One mid-story with her hands up. Ordinary café, not a holiday one. UK 8 to 24 visible in one frame, mixed ethnicity, one hijab-wearing woman, one visibly disabled person. Unposed, warm afternoon daylight.

Everyday shapes

Broderie, lace trims, soft floaty layers. Not costume, not fancy dress, not a dress you wear once and photograph twice.

Starts at £18

The mini skirt's £18. The corset top's £24. You don't have to spend forty quid to own something from here, and at first we'd rather you didn't.

Made to repeat

Six pieces that go with each other, and with what you already own. The same skirt with the same top in a different order, for the rest of the year. Nothing here is saving itself.

You'll see it before the door opens.

The whole thing before it goes live, 15% off, and first pick. That's it.

One email to confirm, then quiet until there's something to see.

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